Organic search results, the main results you get when you run a Google Search, are much different from paid placement in that you cannot "buy" organic placement.
However there are definitely some things you can do to help boost your organic search results.
Google's organic search rankings (we think) take into account 4 criteria:
1. New Content – newly published coupons or newly uploaded photos are considered "new content."
2. Different types of content – coupons AND photos AND blogs AND products & services AND reviews.
3. Unique content – for example if your blog is not copied and pasted from somewhere else on the web, it is considered unique.
4. Traffic - people visiting your page through connections or to leave a comment or read your blog and browse your services.
So then, whats the value in paid advertising?
Online Advertising is like purchasing placement in the Yellow Pages, only better because unlike Yellow Pages we guarantee searching customer will SEE and CLICK on your ad!
Paid online ads are displayed in the Sponsored Links of major search engines, like Google. The huge benefit of Sponsored Links is that they target consumer searches, making the ad visible at just the right time. Online (SEM) advertising is, in a nut shell, guaranteed visibility in Google, Yahoo, Bing, Citysearch and other search engines.